Beyond Home Interiors Making Your Home a Happy Retreat

Karishma yadamreddy Managing Partner of Beyond Home Interiors

karishma-yadamreddy-managing-partner-of-beyond-home-interiors
After trying her hand in several fields for a career, she found her calling in 2020 when she bought her home and wanted to

furnish it

. Karishma Yadamreddy,

managing partner

of

beyond home interiors

had not decided to become an

interior designer

but this

one incident

was to

change her career graph for good

. And there has

been no looking back

since then.

An Interesting Journey

After passing her Engineering (

bachelor of technology in information technology

), she was selected for a

mnc jobs in hyderabad

through

campus placement

. She grew tired of that kind of job soon after a year.
The hidden aspiration of becoming a

successful businesswoman

, started

surfacing

again, and I felt the need to

start my own business

in an

appropriate area

that engaged me

emotionally

as well as

intellectually

. Initially, I

explored

the

world of fashion

and tried to get into jewelry and fashion designing, but that sector did not seem like the one where I would spend the rest of my career in

karishma

narrates


In 2020, she

bought an apartment

and felt that it needed to be furnished according to her taste. She started

researching

for

good designers

and found that some were

expensive

, and some were

woefully

uncreative

.
“I decided then that I should design my home on my own. Home is where people seek to come back to, after a hard day, and it ought to be more than just a place to live. It should

de stress

; it should lend a

sense of peace

and

tranquility

to the occupant. Besides that, I realized that the

real estate sector

and

apartment construction

was

booming

in Hyderabad and there was a need for someone who could provide creatively

functional designs

and

cost effective manner

in a cost-effective manner. Through my

own experience

of

designing

and

furnishing my apartment

, I realized that I had the requisite

creativity

and that is how my journey into the

world of interior design

ing started,”

karishma shares

.  unparalleled-services

Unparalleled Services

beyond home interiors

provide a

concept to completion

to the property owners. Karishma has a team of technically qualified designers who develop the basic design and through

repetitive

consultations

with the owners, she refines and finalizes the design.
“I

believe

that it is the process of frequent consultations with the clients before and during the

implementation of the project

that eventually gives value to them. I always keep a

small space

for last minute changes in the designs even during the

implementation phase

, to give 100%

satisfaction

to the owners. That is the basic

ethos

of Beyond Home,” she informs.

About the Designer

Karishma has a

graduate degree

in

information technology

from JNTU Kakinda University. She tried her hand in fashion designing for three years and gathered some deep insights into what works and what does not in the

fashion world

.
“It is possible that I may have

intuitively

brought in a few of those

insights

from the

world of fashion

into the

world of interior design

. That probably makes my work a bit distinct and unique and generally liked by the end users,” she shares.
“Compared to earlier years, perhaps the

willingness

and the ability of the people to experiment a bit and pay for such experimentation have gone up in recent years,” she observes.

The Challenging Project

Developing the interiors for the

commercial space

of the Nagarjuna Seeds Limited was one of the projects that challenged her

intellectually

and

physically

. “Eventually of course, it went off well and turned out to be a

great learning experience

for me,” Karishma says.

Being Different

beyond-home-interiors-making-your-home-a-happy-retreat “It was my home, I was paying, but I felt powerless. Likewise, there were severe quality gaps in the material – between what was committed and what was sought to be done. No thematic concepts,

no timelines

, no schedules,

opaque systems

,

lack of communication

, and worse,

frightfully expensive quotes

. All these were my personal experiences that led me to think in terms of starting my own firm that will address at least some of these

concerns

of the

prospective flat owners

. That of course, was a

steep learning curve

for me and a

huge challenge

for someone who was otherwise, not

academically prepared

for such a

venture

. Mine is a case of a user who turned into an entrepreneur,” Karishma says.

The Challenges

“If we cannot pay the staff well or in time, they move away, and it will be very difficult to find equally

skilled manpower

. Typically, the work is done by smaller teams and the whole team moves away once they

feel dissatisfied

over some issue. That can

paralyze

us and will upset the

delivery schedules

. Another

challenge

is to keep a

firm grip on the costs

and

constant monitoring of quality

. There are times when the whole work would need to be started afresh because of

minor deviations

from the approved designs.

Technology in Designing

With the

advent technology

in interior designing, the

time consumed

for manual designing has been

drastically reduced

and

making corrections

have

become easier

.
“I think that the initial

designing through

CAD

to develop a

3d visual

is one area where we have the largest

use of technologyl

. That, in a

manner of speaking

is about 25% of the work,” Karishma notes.

Secret of Success

“I think

identifying a business

that

revolves around

one’s aptitude is very

critical for success

. Even if it takes a few years for you to figure out what exactly will satisfy you, that Eureka moment, that flash of insight, is the one that would be worth waiting for,” she signs off.
Go To Back